Update: April 21, 2024 : We’re witnessing a significant surge in traffic to our website. Visitors are engaging with our content for substantial periods, yet there’s a notable increase in cart abandonment. To ascertain whether shipping costs are the sole deterrent causing this phenomenon, we’ve implemented FREE SHIPPING on all products for few days. Let’s delve into the data and share our findings soon!

Challenging the Norm: “No Discounts / No Free Shipping”

You might think that stating “No Discounts / No Free Shipping” comes across as a bit unfriendly. It’s unfortunate that being straightforward can sometimes be misunderstood as being unfriendly.

Let’s Talk About the Power of “DISCOUNT” & ‘FREE SHIPPING’

Everywhere you turn, flashy discounts, coupons, bundled offers, and enticing free shipping deals from companies of all sizes catch your eye. But have you ever wondered why these attractive offers seem to be everywhere?

The Strategy Behind Discounts:

DISCOUNTS are strategically employed to boost sales, and companies deploy a variety of psychological techniques (Listed Below) to tempt you into making purchases. On the other hand, the introduction of FREE SHIPPING offers aims to counter the issue of shoppers abandoning their carts. Surprisingly, studies reveal that 52% of the time, shoppers abandon their carts due to concerns about delivery costs and additional charges.

Remember, there’s no such thing as a FREE LUNCH! This age-old saying holds true – in the real world, nothing comes without a cost.

The Reality of Discounts and Free Shipping:

Discounts and free shipping aren’t always what they appear to be. The truth is, those seemingly appealing discounts and free shipping offers are often already factored into the product’s price. Companies frequently raise the original product price and then reduce it with a discount to create the illusion of a great deal. So, when you make a purchase, you’re essentially covering the actual product cost along with the cost of shipping, even if it’s presented differently.

Unmasking the Deception:

While we might use sophisticated terms like marketing strategy or business tactics to conceal this reality, let’s call it what it truly is – a complete falsehood, a lie!

Embracing Transparency at Kurinzi:

At Kurinzi, we operate within a tightly-knit community. Our initial customers are our family, relatives, and friends, and our sales thrive through word of mouth within this community. Essentially, all our customers are akin to family – and would you ever consider lying to your own family?

Dismissing Deception:

Carrying such a falsehood is a weighty burden for us; it goes against our ethical principles. While many business and marketing experts advocate for promotions, discounts, or free shipping, Kurinzi is taking a different path. We’re committed to being truthful and transparent with you, our customers, who primarily consist of our friends or friends of friends referred to us through word of mouth. You’re an integral part of our community. Contrary to the tactics employed by marketing experts, including artificial discounts and free shipping ploys, we steadfastly adhere to a more genuine approach.

The Kurinzi Way:

At its core, transcending intricacies, a pivotal factor shaping Kurinzi is our vision – to make top-quality groceries and nutritious foods accessible to all. We ardently believe in delivering QUALITY at an AFFORDABLE price. As you delve into Kurinzi’s realm, we trust you will attain a clear understanding. Our pricing philosophy is straightforward – cost + fair compensation for our efforts. Nothing more, nothing less. Hence, at Kurinzi, we do not offer DISCOUNTS, and you won’t come across any FREE SHIPPING, regardless of your order’s size.

Steering Clear of Deception:

In contrast to the advice of marketing experts and their ploys, our prices are entirely honest. You won’t discover any discounts or special offers, not even during holidays or special occasions. Therefore, yes, at Kurinzi, DISCOUNTS aren’t in our playbook. Acknowledging shipping costs as a reality, we’re forthright about it, whether we incorporate them into the price or display them separately. Ultimately, it’s you who bears the cost, so we want to be unequivocal about it – which is why FREE SHIPPING isn’t part of Kurinzi’s story. You won’t stumble upon any free shipping deals, no matter the extent of your order.

Why do we list our products with both a Maximum Retail Price (MRP) and a strikethrough discount at Kurinzi?

At Kurinzi, we primarily deal with agricultural commodities, and the market prices for these products can be highly volatile, fluctuating multiple times throughout the day. To provide our customers with the best value, we calculate our Maximum Retail Prices (MRP) based on the market price. These MRPs are set at the maximum potential threshold price to accommodate these fluctuations.

Our selling prices, on the other hand, are determined based on the actual price of the commodity during production. As a result, you’ll often find that our selling prices are lower than the MRP. However, when there are steep and sudden changes in the market price, we may need to adjust our MRPs accordingly.

Our goal is to offer you the most competitive prices while ensuring that we can adapt to the dynamic nature of the agricultural market. We strive to provide you with the best possible value for our high-quality products.

Why does Kurinzi offer bundle (combo) pricing?

As mentioned below, we adopt strategies that genuinely benefit both Kurinzi and our customers. Many of our customers enjoy purchasing combos, packs of the same or multiple items in different variants, such as by weight. In these cases, considering the volume of sales, we provide discounts on the selling price by directly reducing our profit margin.

Empowered by Insight:

With this newfound understanding, you’re now fully informed about the components of your payment.

Given that many of our customers are friends or friends of friends, you’re always welcome to engage with us, understand us, and become a part of this humble revolution.

List of Psychological Techniques Commonly Used in Offering Discounts:

Anchoring Effect: Creating a higher original price and then offering a lower discounted price to make the discount seem more attractive.

Scarcity: Making offers appear limited or time-sensitive to induce a fear of missing out (FOMO) and prompt quicker decisions.

Urgency: Imposing deadlines on discounts to encourage immediate action.

Loss Aversion: Presenting discounts as opportunities that may be lost to motivate purchases.

Social Proof: Showing others benefiting from discounts to create a sense of belonging and encourage participation.

Reciprocity: Providing discounts to trigger a sense of obligation to buy.

Bundle Pricing: Combining items into discounted packages for higher perceived value.

Tiered Pricing: Offering different discount levels for choice and customization.

Mystery Discounts: Using gamification or surprises to reveal discounts.
Price Framing: Presenting discounts in percentage or rupee terms to influence perception.

Buy One, Get One (BOGO): Offering a second item at a reduced price to encourage spending.

Loyalty Rewards: Giving exclusive discounts to loyal customers to encourage repeat purchases.

Cross-selling: Offering discounts on related products to increase spending.

First-Time Buyer: Providing special discounts for first-time customers to encourage purchases.

Refer-a-Friend: Offering discounts for customer referrals to tap into social connections.

Abandoned Cart: Sending targeted discounts to those who left items in their carts to encourage completion.

Membership Programs: Providing discounts as part of a membership to foster exclusivity.

Flash Sales: Brief, time-limited sales with substantial discounts to create excitement.

Conditional Discounts: Requiring certain conditions, like a minimum spend, for larger purchases.

Personalized Discounts: Providing individualized discounts based on behavior or preferences for relevance.

While not all psychological techniques used for offering discounts are deceitful or unlawful – even marketing experts acknowledge this. It’s important to remember that while these methods might yield results, maintaining transparency and honesty is essential to earn customer trust. While it’s easy to plan, execute, monitor, optimize, and boost sales using these tricks, at Kurinzi, we prefer to distance ourselves from such practices unless they genuinely benefit both our customers and us. We want it to be a true and fair benefit for everyone!

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